Write Strong

I quit reading my facebook feed about two months ago. I didn’t know what would happen, or if it would last, but I knew this for sure: it was making me sick. My anxiety was through the roof, I was angry all the damn time, and I was wasting hours of my time each day. Yes, hours. I’d tried to...

In sales and marketing the watch term is "conversions." Turning a visitor into a customer is the goal of every marketing campaign in existence. It's easy to think this doesn't apply to your blog, but in truth, you do want your readers to take action. Sharing your posts, commenting, clicking on an...

If you're seeking to grow your blog audience, it's worthwhile to take some time to evaluate what you're up against. There are only so many eyeballs and an awful lot of content out there to choose from, and having an idea where you stand in the blog landscape is a critical tool for success. Here...

If you aren't in publishing or marketing, you might not have heard the term "personas." Most of the time they are called "buyer personas" when you're talking about directly marketing to consumers. Reader personas are a cousin to the buyer persona, and can be a powerful tool in understanding your...

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou The most important job of a blogger is connecting with your readers. The fastest route to that connection is authenticity. Your digital...