• Senior Creative Leader, Writer & Designer

    I've worked in social since before it was called social.

    I believe the best creative doesn't just open a conversation — it helps close the deal. Brand awareness isn't enough. Great content should be designed to convert.

    My experience is unusual. I began as a writer — poetry, specifically, which didn't pay the bills but did teach me to be concise. I was an early influencer, blogging before Facebook. As a columnist for one of the web's largest parenting sites (Babble), I wrote about the intersection of technology and parenting before joining an agency as a content strategist. Today I split my time between strategy, content, and design.

    Over the last decade, I've sharpened my skills working with a variety of companies, from SMB to Fortune 100 and from consumer to B2B. I specialize in the unique challenges of social media for B2B companies, and thought leadership strategies for the C-Suite. I've led creative teams of designers, writers, and strategists and I am passionate about guiding and mentoring my team.

    I live in West Philadelphia (but not born and raised) with my husband, my teenage son, and our small army of pets. I'd love to hear from you. Let's connect.