Core values are the DNA of your brand, and should be the driving force behind your company or brand. This can directly translate to your content strategy as well.
So how do you determine your core values? Here are four questions to ask.
- What is unique about you or your brand?
- Why should people care?
- What are you passionate about?
- Why are you doing what you’re doing?
If you’re having trouble answering those questions, you can start with a different question.
- What makes you angry?
2. All About Me/Us
4. Product Info
Thought leadership establishes why you’re an expert in your field. “All About Me” is writing about innovations and discoveries. Informative applies to everything from latest news to how-to instructions. Product info highlights the latest information about your products.
If you're focused more on a personal brand, don't discount the point about products. Chances are you offer a product, whether it's the post themselves, you as a speaker, or your services as a consultant. Think widely on the idea of topics.
Once you’ve got core values + content areas, you can easily begin building your strategy.