So, you’ve got a blog. But have you established goals for your blog? This session is designed to help you shake up your approach to your blog and take it from a place you pour in content without getting the results you want to a source of “conversions” and “customers.” Yes, this means you – the personal blogger, the craft blogger, the B2B blogger, or the self-promoting influencer.
We’ll talk about applying a solid marketing strategy with your blog. By the end of this session you’ll be able to determine the goals you want to achieve and what a conversion means for your site and how you can use metrics to track your success. This is a fun, hands on session designed to give you the tools you need to succeed.