• Writer. Content Creator. Speaker. Coach. Bad Ass.

  • Who is Cecily?

    That fat girl with the pink hair who used to blog.

    Cecily is a writer who specializes in Content Marketing and Social Media Management through her agency, Double Good Media. She geeks out over helping companies grow.

    She's a little bit internet famous. For ten years she wrote a personal blog where she shared entirely too much information publicly. As the internet grew up, so did she, and she shuttered her blog in 2014. Today she still writes online in various places like Mom.me, Your Tango, and Medium. She works as a personal coach to writers through Coach.me, encouraging writers to set goals such as writing 500 Words Every Day (#500WED), writing a blog post, or writing for thirty minutes a day.

    Cecily lives in Philadelphia. She sends her daughter to a fabulous democratic school that doesn't have teachers or tests, and is married to Charlie O'Hay, a poet with two books published. She has a pit bull and three cats.

    Because she's a writer, she has a book in progress (obviously).

  • Coaching

    Cecily offers one-on-one coaching for writers, bloggers, novelists, and more. She works through Coach.me, a community site that makes it easy and affordable to work directly with a coach while getting supported through community pages for specific goals.

     

    Coaching is $19.99 a week and offers daily check-ins.

     

    So what does Cecily offer as a coach? First and foremost, accountability. Cecily helps you set goals, create a schedule, develop a blog, create a content calendar and more. Cecily offers feedback on writing and emotional support while tackling writing projects. Cecily can also help you harness the power of social media to promote your writing.

     

    So if you want to get your writing in gear, Cecily can help you get there.

  • Hire Cecily

    writer. content creator. community manager. social media wrangler.

    Social Media Management

    Through her agency Double Good Media, Cecily has handled social media account for a variety of clients from SaaS to startups to consumer good. She's worked with both B2B and B2C and understand the differences. Her deep experience in the field is unmatched.

     

     

    Content Creation

    Cecily is a strong writer and has created content for a diverse group of clients in both the B2B and B2C world. She does everything from press releases to ghostwriting articles for executives to website content and more. She's written and managed blogs for many corporate clients and is highly skilled at matching brand voice in her writing.

  • Resume

    Cecily is available for consulting projects and part-time in house projects on a contract basis. She'd love to help you with her next project.

    Resume (also available as a .docx)

  • See Cecily Speak

    Upcoming and Past Events

    How I Built A Digital Brand All The Wrong Ways, Scrapped It, and Started Over

    In the early days of social media, way back in 2004, I started a little personal blog. Within a year I was getting 150,000 page views a month. Then came Facebook and Twitter and all the other social media options and I launched on each of them with no goals or expectations. I rose fast to 50,000 Twitter followers, 5000 Facebook friends, and thousands of followers on Instagram and Pinterest and everywhere else.

     

    Then, in 2014, I shutdown my personal blog. I refocused my efforts. I began growing my company, expanding my client base, and being more focused and targeted on my personal digital brand building. Today I'm known more as a digital marketing expert than the personal blogger I once was.


    This talk will be an amusing ride through this story all about the hard lessons I learned about living my life out loud online and how it ultimately made me a great social media manager and content marketer.

    How To Turn Your Career Around

    This session will focus on how to adapt and change the direction of your career as needed, and how you can pivot. Cecily is moderating the panel with presenters Seema Thomas, Beah Burger-Lenehan, and Katy Thorbahn.

     

     

    Breaking Through with Content: for Advanced Users

    The key to career longevity and the ability to find rewarding new challenges is treating yourself as a brand – that is, communicating the skills, values and interests you offer to the people and organizations who could benefit from those talents. This interactive roundtable discussion will explore the powerful ways in which social media networks can help establish your personal brand and invigorate your contact network. Together we will explore how to utilize Facebook, Twitter, Instagram and Blogs to build your brand.

    How Core Values Should Inform Your Content Strategy

    One of the common questions brands ask about content is this: how do I figure out what to create? How will they find and create new, relevant content without straining their resources? Even individuals creating a personal brand face this question. In this presentation, Double Good Media founder Cecily Kellogg will discuss how to determine your core values and how to then use those values to inform your content strategy.

    Closing the Confidence Gap:

    How to Sell Yourself by Building a Digital Brand

    Baltimore Women In Tech Summit, September 26th, 2015

     

    Whether you’re growing your business, polishing your resume, just entering or re-entering the workforce, you need to think about your digital brand. Learn how to make social media networks from LinkedIn to Twitter to Pinterest work for you, how to develop a content strategy that can help establish you as a thought leader, and how to avoid landmines and trip wires while doing it. Cecily Kellogg’s decade of living her life publicly online can be both an example and a warning in this session dedicated to building your personal brand.

    Closing the Confidence Gap:

    How to Sell Yourself by Building a Digital Brand

    Philly Women in Tech Summit, April 18th, Philadelphia

     

    Whether you’re growing your business, polishing your resume, just entering or re-entering the workforce, you need to think about your digital brand. Learn how to make social media networks from LinkedIn to Twitter to Pinterest work for you, how to develop a content strategy that can help establish you as a thought leader, and how to avoid landmines and trip wires while doing it. Cecily Kellogg’s decade of living her life publicly online can be both an example and a warning in this session dedicated to building your personal brand.

    Build A Content Marketing Strategy For Your Blog

    NMX, Las Vegas, Thursday, April 16, 2015 

     

    So, you’ve got a blog. But have you established goals for your blog? This session is designed to help you shake up your approach to your blog and take it from a place you pour in content without getting the results you want to a source of “conversions” and “customers.” Yes, this means you – the personal blogger, the craft blogger, the B2B blogger, or the self-promoting influencer.

     

    We’ll talk about applying a solid marketing strategy with your blog. By the end of this session you’ll be able to determine the goals you want to achieve and what a conversion means for your site and how you can use metrics to track your success. This is a fun, hands on session designed to give you the tools you need to succeed.

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  • Write Strong

    All things writing and blogging.

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  • It's All About Social

    I live and breathe social media.

  • Family

    not including the pit bull and the cats.

    Charlie O'Hay

    As was proper in 1986, they met in a bar. In 1992 they fell in love, in 1995 they left the bar behind, and in 1996 they got married. It's been a crazy and fabulous ride.

     

    Charlie's first book of poetry, Far From Luck, was published in 2011. His second collection, Smoking in Elevators, is now available.

    Tori

    Born June 7, 2006 after being a frozen embryo for a year, Tori came into the world with big drama. Her parents should have seen the writing on the wall. Fierce, funny, smart as hell, and into gaming and playing with her friends.

  • Newsletter

    A very occasional collection of musings, photos, and updates on projects as well as what Cecily has written around the web. She promises to never spam you, much, and to never give away your info and stuff. Unless it will make her millions.  Then she might reconsider.

  • Yep. It's a contact form.

    You can also email me directly. cecily@doublegoodmedia.com

  • Mailing List

    For paper mail only.